1. Formalising objectives and strategies. The key target was to recruit 50,000 Offshore members…

1. Formalising objectives and strategies. The key target was
to recruit 50,000 Offshore members within three years.

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2. A set of programmes to recruit and retain Offshore
members, such that each member was recruited at an average of less than £50
each, and gave a return of at least £40 per annum for at least five years.