Donation-╉ led strategy. The most commonly used strategy (often inappropriately), the core…

Donation-╉ led strategy. The most commonly used strategy
(often inappropriately), the core elements are the need for a large number of
new recruits, a heavy frequency of subsequent appeals and high supporter
attrition rate. Average lifetime values are low. This approach depends on a
constant supply of motivating new stories or topics to provide new stimulus to
donate.

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