Merchants Financial Services has a customer base of 500,000 existing customers. In September, the…

Merchants Financial Services has a customer base of 500,000
existing customers. In September, the marketing manager will mail the complete
file but wants to test two new formats, two new creative approaches and two new
incentives against the existing control mailer. The cell size in each case will
be 10 000. Devise a matrix that makes optimum use of the minimum number of
customers for the tests.

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