What is the least important part? Why? Pick a product with which you are very familiar and create a.

What is the least important part? Why? Pick a product with which you are very familiar and create a simple marketing plan for it. Focus on one market segment. Conduct an audit of a company’s marketing plan as if you were a consultant. Selecting a relatively new consumer product may be easier because it is likely to have more press available that you can use for data.  

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